People, Planet, Profit  

Modrobes was originally created to give people stylish utilitarian garments made to perform and last a long time. Now having realized that the tradtional form of clothing manufacturing has damaging effects to the environment and to people we want to make smarter, better and cleaner garments that perform and last a long time.

"As human beings living together on a planet of limited resources we want to be engaged in making our lives better.  We can no longer ignore the harm done to our neighbors or to our environment." -Steven Sal Debus

The triple bottom line from Wikipedia:

also known as "people, planet, profit") captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological and social.

In practical terms, triple bottom line accounting means expanding the traditional reporting framework to take into account ecological and social performance in addition to financial performance.

The concept of TBL demands that a company's responsibility be to stakeholders rather than shareholders. In this case, "stakeholders" refers to anyone who is influenced, either directly or indirectly, by the actions of the firm. According to the stakeholder theory, the business entity should be used as a vehicle for coordinating stakeholder interests, instead of maximizing shareholder (owner) profit.