In 1996 Modrobes was created by student Steven Sal Debus. The word “modrobes” was created to describe the comfort and utility of the loose fitting pants that was the company’s first garment. Steven then travelled across Canada selling these pants out of the back of a station wagon.
Modrobes exploded in popularity in the late 90’s, and the line grew into full range of urban utility garments made in Canada.
In 2001, after suffering from over expansion and faced with the possibility of being forced to manufacture in China, Steven instead shut down the company. “After understanding labour abuses in China and that traditional fabric making was a toxic burden to the environment I just couldn’t do it that way”.
He then travelled the world in search of more sustainable fabrics and processes. It was in Zurich, Switzerland where he met the founders of Bluesign Technologies, a leading third party environmental auditing firm with a history in developing performance fabrics and where he came to understand the merits of recycled polyester and eucalyptus trees for fabrics.
In 2006, while snowboarding and cycling in Vancouver, BC Steven realized that there were very few sustainable performance garments available in the marketplace. It was then that he found his inspiration to bring back the Modrobes as a stylish, sustainable clothing brand.
In 2009, Modrobes was relaunched after a successful pitch on the CBC TV series Dragons Den to investor W. Brett Wilson.
Modrobes is unique in the world for using only sustainable and recycled materials to develop unique performance fabrics and garments for performance and casual lifestyle customers.
“We want to give people the option to buy garments that offer the best in ethical and sustainable materials as well as the best performance qualities. Top it off with great styling and fit and you get garments that are better in every way. At Modrobes, that is our ultimate goal.”
-Steven Sal Debus